Served hard seltzers contain nothing but their own ServedPure™ spirit, sparkling spring water, and wonky fruit resulting in a crisp, light flavour, and a touch of natural sweetness.
As former restaurateurs, we were constantly surrounded by innovation and having worked with some of the best chefs and bartenders in the world, we became increasingly aware that the alcohol industry had been slow to react to the needs of the modern health-conscious consumer.
We set out to create a drink to feel good about. Not just for ourselves, but for the planet. Something lower in ABV, that was natural and refreshing, that tasted amazing, but without all the bad stuff. Pure. We embarked on an extraordinary 12-month journey to make this a reality; from wading through crystal clear natural springs in rural Staffordshire, to handpicking wonky raspberries with local farmers in the heart of Scotland’s Strathmere valley.